ASTRO Studios Launches MINUS-8: Watches With a West Coast Vibe
ASTRO Studios Launches MINUS-8: Watches With a West Coast Vibe August 8, 2014 8:08 AM 0 shares Content preferences Done . View photoMINUS-8 watches MINUS-8 stainless steel watches are PVD-coated, emphasizing the multiple layers, each with gradual shift in tone. The collection features four distinct styles with a sapphire crystal face in dynamic metallic and grey-scale colors.Click here for high-resolution version
watches SAN FRANCISCO, CA --(Marketwired - August 08, 2014) - ASTRO Studios , known for designing the Nike Fuelband and the Xbox 360, has launched a new brand of modern men's watches. Inspired by the creative work ethic, ambition and lifestyle of America's West Coast, MINUS-8 is named after the GMT-8 time zone.
replica watches The MINUS-8 collection of boldly designed watches possess a certain masculinity and machine-like aesthetic, the accessory for the modern man in search of something distinctive and innovative. MINUS-8 watches are raw, crafted machines.
rolex replica watches Utilizing an industrial process with inherent time dependencies, MINUS-8 stainless steel watches are PVD-coated, emphasizing the multiple layers, each with gradual shift in tone. The collection features four distinct styles with a sapphire crystal face in dynamic metallic and grey-scale colors.
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When creating MINUS-8, the ASTRO team took on the challenge of creating a premium design-driven watch brand from concept to market. "Watches appeal to designers because of their long history as the first wearable machines and the task of blending technical elements with fashion," says Brett Lovelady, CEO of ASTRO Studios and co-founder of MINUS-8.Â "Our design team, lead by Creative Director Dana Krieger, began with a vision that reflected the lives we're living here in San Francisco. A life epicentered where technology, lifestyle and design collide to make magic."
Ranging from $198 to $578, the watches will be available on www.minus8watch.com and select boutiques.
The MINUS-8 watch collection recently won a 2014 International Design Excellence Award from IDSA and sponsors: Fast Company, Core77, Design Bureau and Curve.
About ASTRO Studios